Work that
fuels my
passion.
Digital marketing, SEO, content strategy, and data analytics — applied across 9 brands in retail, tech, finance, and beauty. Strategy is the job. Storytelling is the soul.
The craft behind the strategy.
End-to-end organic search strategy — from keyword architecture and content siloing to technical audits, link profile analysis, and SERP ownership. Built for enterprise and multi-brand environments.
Paid + organic integrated campaigns measured by what actually matters — qualified traffic, conversion rate, and revenue attribution. Not vanity metrics.
Content that ranks and resonates. Keyword-informed editorial calendars, content cluster mapping, brand voice development, and copy that converts without sounding like a bot wrote it.
UX-informed landing pages and site architecture designed for conversion — structured data, Core Web Vitals optimization, and page layouts that guide visitors toward action.
Custom dashboards, attribution modeling, and data-driven decision frameworks. From GA4 migrations to Python-powered reporting — turning raw data into the story behind the numbers.
Social media strategy grounded in brand positioning — community-first content, platform-specific storytelling, influencer alignment, and social listening that informs the broader strategy.
Dark Horse Financial — Digital Authority
from the Ground Up
As Digital Marketing Director, led the full digital transformation of a boutique Australian advisory firm — building their SEO foundation, content strategy, and performance marketing systems from zero. The result: measurable organic growth and a brand that now ranks for competitive financial services terms.
Brands I've partnered with.
Data is a language.
I learned to speak it.
I got into digital marketing because I love the puzzle. Why does one page rank and another doesn't? Why does one headline convert and another doesn't? It's equal parts science and storytelling — and that intersection is where I live.
After years across retail, tech, FMCG, finance, and beauty, I've come to believe that great digital marketing is fundamentally about trust: the trust a brand earns in Google's algorithm, yes — but more importantly, the trust it builds with real people who are looking for real answers.
Adding data science to the toolkit at Henkel changed everything. Once you can model attribution, forecast search demand, and read a cohort report — you don't just run campaigns. You build systems.
Ready to grow
something real?
Whether it's an SEO audit, a content strategy overhaul, or a full digital marketing build — reach out. I work with brands and people who care about doing it well.